Mar 052009

Honestjohn HAT AwardReading-based warranty supplier, Warranty Direct, is one of the first five automotive companies in the UK to be recognised as one of the UK’s best for customer services by a new award. has launched its Highly Approved Trader (HAT) standard to champion motoring companies that have illustrated best practice and outstanding customer service. was born out of the Honest John column in the Daily Telegraph, which attracts 3 million readers every Saturday. Honest John is a motoring writer and former car trader, whose online forum is now one of the biggest and most popular in the UK, averaging up to 400 new postings every day.

Warranty Direct is the UK’s leading suppliers of direct automotive warranty cover, and was the first company in the UK to cover wear and tear, as well as faults found during service and MOT procedures. It has also campaigned for several years on behalf of the motorist on topics such as potholes and garage labour rates.

“Warranty Direct remains the leading provider of direct automotive warranties in the UK and was the first to cover wear and tear and faults found during routine service and MOT procedures in its policies,” said Warranty Direct Managing Director, Duncan McClure Fisher. “We welcome Honest John’s HAT standard initiative, and we’re delighted to be among the first to be recognised for maintaining the highest level of customer care and value.” offers advice on anything from technical matters to car reviews for people buying a new or used vehicle. Like Warranty Direct, Honest John has always championed the motorist and aims to give drivers greater buying confidence.

With cover starting from as little as £15 a month, visit or call freephone 0800 731 7001 for more information.