Warranty Direct are delighted to announce that they will reprise their role as the headline sponsor of the What Car? Car of the Year Awards for the fifth year running. The event will be held at a prestigious ceremony at London’s Grosvenor House in Park Lane on Wednesday 11 January, 2017 and we are already counting down the days until the event!
The What Car? Car of the Year Awards, in association with Warranty Direct, are the accolades every manufacturer wants to win. Only the cars setting the standards for their respective class are nominated, with various manufacturers competing for the top prize in motoring – the What Car? Car of the Year Award.
What Car? is the UK’s biggest car-buying brand and has been helping Britain’s car buyers make purchasing decisions for more than 40 years. Their tests are widely regarded as the most trusted source of new car advice. In addition to being one of the headline sponsors, Warranty Direct will also sponsor the individual City Car Award category, revealing the best new city car currently on the market.
Current long-list contenders for the Warranty Direct sponsored City Car Award are the Hyundai i10, Skoda Citigo, Suzuki Celerio and Volkswagen Up.
When considering the nominations for what makes a great city car, the judges have strict criteria, considering a number of key factors such as:
- A keen list price with low running costs
- Ease of use. The best urban run-arounds should be effortless to drive and compact enough to fit into tight spaces and easy to see out of as well
- Low prices should not entail poorly finished interiors or mean skimping on vehicle equipment lists
- The best city cars should feel safe and composed on the motorway, so longer trips don’t become stressful or tiring
Speaking about the impending awards, our Chief Operating Officer, Philip Ward is full of enthusiasm in the build-up to the event:
“The What Car? Awards epitomise one of the most celebrated events in the motoring calendar. The Awards recognise the achievements of individual car manufacturers, creating results from which expert advice can be offered to consumers considering their next purchase. We are proud to be sponsoring the awards again, for the fifth year running and for continuing to work with such a strong partner.”
Other categories at the awards will include: Best small car, Family car, Convertible, Electric car, Sports car, to name but a few.
One thing’s for sure, we are all incredibly excited about the What Car? Awards, which not only honour the accomplishments of individual car manufacturers, but also the industry’s ability to revive and improve their products every year. There’s always a real sense of team spirit and support at the awards, which you don’t always experience across other industries.
With the awards mere days away, Warranty Direct will make sure our customers are some of the first to know about the results! Keep visiting our blog page and social feeds where we will share news about the awards as soon as they’re presented.
Warranty Direct provides extended motor warranty cover and can supply GAP Cover Insurance for brand new or used cars as well. For more information, visit us at www.warrantydirect.co.uk.