Britain’s best-loved new car again underlined its claim to the crown in the world of cost-conscious motoring, beating strong challenges from Volkswagen in particular. Yes it is the Ford Fiesta.
The data provides insight to manufacturers and motor dealers wanting to understand trends in consumer tastes for new cars.
It consistently reveals the growing interest among motorists in the all-round costs of owning cars over time, which include depreciation, service and maintenance, fuel and road tax.
In April both diesel and petrol versions of the Volkswagen Golf remained in the chart for the 2nd month running. BMW 3 Series and 5 Series also held onto chart places again – proving that even the buyers of ‘executive’ models are increasingly conscious of the impact of car ownership on their personal budget.
The belief among consumers that diesel cars are likely to cost less to run over time is also revealed by the domination of the chart by oil burners. The only petrol cars to feature during April were Ford Fiesta, Ford Focus and Volkswagen Golf.
CAP’s Retail & Consumer expert, Philip Nothard, said: “Once again our website user data shows that people are looking harder at running costs than ever before and are definitely in the market for cars they believe represent the best value.
“Motorists who come to us for an independent valuation of their existing car are also typically moving on to investigate another car that may prove cheaper to own over time.
“It is also interesting that, given a completely free choice of car running costs to investigate, the Ford Fiesta, Volkswagen Golf and larger BMW models continue to keep most other contenders outside the top 10.”