It’s a very exciting month for the team at Warranty Direct, as we announce our 20th anniversary, since beginning trading in 1997!
With the typical motor manufacturer’s warranty lasting only 3 years, a large number of cars did not hold any form of extended mechanical and electrical repair insurance. There were little forms of protection for vehicles coming out of the standard manufacturer’s warranty; motorists could find themselves facing unexpected and costly repair bills to fix their car if anything was to suddenly go wrong.
When trading began in 1997, Warranty Direct was the UK’s first direct consumer warranty company offering innovative products with the customer at the forefront of everything we do. This has been achieved by handling all forms of the warranty ourselves – directly. We don’t just sell customers their warranties; we also handle the claims process with the help of our trained engineers. Our trusted garage network of preferred repairers, have helped to minimalise the hurdles a customer might encounter when claiming on their warranty.
We firmly believe we have achieved this mission, with our 20th anniversary serving as testament that we put our customers at the forefront of everything we do. Our service has earnt high praise from our customers and has resulted in us being awarded the Feefo Gold Trusted Merchant award for 2016 – an achievement through customer feedback alone.
We are proud to say we are the longest operating insured warranty provider in the UK.
A lot has changed since we arrived on the scene in the late nineties but we have remained focused on providing industry leading cover by improving our products and services.
In 2005, Warranty Direct became regulated by the Financial Services Authority (FSA) now known as the Financial Conduct Authority (FCA) which has helped to bolster our products and services for consumers. This added protection for policies allows customers to contact the Financial Ombudsman Service (FOS) and the Financial Services Compensation Scheme (FSCS). This has helped to establish Warranty Direct as one of the industry leading providers of extended motor warranties.
We have even gone beyond providing warranties. One of the biggest inclusions to our products and services was GAP insurance which was launched in September 2011 and has become an equally popular product for our customers.
Standing as an industry leader has helped build a number of high-profile business partnerships with companies such as What Car? and Auto Trader. This has led to Warranty Direct becoming the headline sponsor for the What Car? Car of the Year awards since 2013 and more recently this year’s AutoCar awards held at The Wing on Silverstone Racecourse.
We also own a number of informative websites designed to help consumers with some of today’s biggest motoring challenges. The most noteworthy has been the Reliability Index which was started in 2005 using data from paid Warranty Direct claims to establish the reliability of used vehicles currently on the market. The website was then updated in 2010 to incorporate the ability to compare vehicles, select vehicle types (Family, MPV, etc) and consult buying guides. The index has been a colossal success and is not only highly regarded by motoring professionals and enthusiasts, but has also generated huge media interest, with our data being covered in a variety of national newspapers including the Sunday Times, The Daily Mail and The Guardian – to name but a few!
Commenting on our latest business achievement, Warranty Direct’s CEO Simon Ackers said:
“We are delighted to have reached such a significant business milestone and I am really proud of the team’s hard work and dedication to making this a flourishing business, which puts its customers first. We depend on consumer recommendations, in order to grow – so we want to say a huge thank you to all our customers for their invaluable support and insight which has made us who we are. May the success of Warranty Direct continue for many years to come!”
There’s no doubt there will be much celebrating at Warranty Direct this month and we wanted to share some of our ‘best bits’ with you in our list of company highlights below.
We hope you enjoy reading it as much as we did achieving it!